While literally keeping my nose clean the other day, I happened to notice there on the back of my pack of Kleenex a design description that caught my eye.
Irie Yellow? Irie is a patois word that originated in Jamaica meaning alright, but also cool, and an adjective for everything superlative. So then I started to look for the description on the back of the other packs that came together and found a whole island theme going on here: Irie Yellow, Marley Green, and Calypso Blue
The bold geometric designs are attractive, reflect design often found in the Caribbean and avoid typical exotic tropes like palm trees and jungle scenes. All in all, well played, Kleenex. Way to give a design nod to the islands without turning the theme into Margarittaville on a tissue.
You almost got two thumbs totally up for avoiding stereotypes altogether but……Marley green?…Okay, I get it. Still, well played.
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Author: Susan X Jane
Susan X Jane, Principal of Navigators Consulting, has over 30 years of experience exploring race and representation in both the public and private sectors. Susan is a transracial adoptee—a Black woman raised in a White family and community—an experience that created an early focus on the way race shapes our concept of ourselves and each other.
Susan has worked to address race and racism as a community organizer, nonprofit program developer, professor of communications, and consultant to corporations and impact-focused institutions. As Principal of Navigators Consulting, she draws on decades of experience to work with organizations in the public and private sectors.
To any who seeks to build a better world, she offers her skills as a teacher, coach, and strategic partner to help create diverse and inclusive environments where the humanity of all is respected and protected.
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Susan X Jane 