Marketing is everywhere, from the label inside your panties to the 1600+ ads you see–or barely notice–each day. To break through the clutter, advertisers have found new and even more invasive ways to market to us. But every once in a while, an ad gets it right.
These guys, Good Humor guys complete with red bow ties, walked up and down the beach on this blisteringly hot weekend with armloads of product giving out free ice cream! Yes, Good Humor, I do now have a positive impression of your company, and an ice cream stain on my shorts. Well played, ice cream guys.
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Author: Susan X Jane
Susan X Jane, Principal of Navigators Consulting, has over 30 years of experience exploring race and representation in both the public and private sectors. Susan is a transracial adoptee—a Black woman raised in a White family and community—an experience that created an early focus on the way race shapes our concept of ourselves and each other.
Susan has worked to address race and racism as a community organizer, nonprofit program developer, professor of communications, and consultant to corporations and impact-focused institutions. As Principal of Navigators Consulting, she draws on decades of experience to work with organizations in the public and private sectors.
To any who seeks to build a better world, she offers her skills as a teacher, coach, and strategic partner to help create diverse and inclusive environments where the humanity of all is respected and protected.
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Susan X Jane 