I Scream for Direct Marketing!

Marketing is everywhere, from the label inside your panties to the 1600+ ads you see–or barely notice–each day.  To break through the clutter, advertisers have found new and even more invasive ways to market to us.  But every once in a while, an ad gets it right.

These guys, Good Humor guys complete with red bow ties, walked up and down the beach on this blisteringly hot weekend with armloads of product giving out free ice cream!  Yes, Good Humor, I do now have a positive impression of your company, and an ice cream stain on my shorts.  Well played, ice cream guys.

Author: Susan X Jane

Susan X Jane is a diversity educator, speaker, and trainer and coach. A former professor and media literacy activist, she now consults with organizations looking to make sense of our current cultural shift. She thinks a lot about media and race…a lot...and writes and speaks about media…and race... and encourages everyone she meets to think about the way our identity shapes our experiences, ideas, and beliefs about the world. If you're reading this, she wants you to think about it too. Want to talk about it? Let's go. View all posts by Susan X Jane