REI-thinking What Matters

In a bold business move, camping superstore REI has announced that it will not open on Black Friday.  Wait, not open?  That’s the mythical Dia de La Dough, when shoppers abandon their families still sleepy with turkey, and roam rabid through the malls.  If the packs of shoppers are large, then all winter, the nests of the elite are feathered with fat stacks of cash.  If the shoppers stay in their dens, then the winter is long and cold indeed.

28FA17E500000578-0-image-a-37_1432300875283

So imagine the upset when a bunch of earthy crunchy types decide to close on this most important of seasonal hold-days.  While the trend for some time was more and more stores opening earlier and earlier–some on Thanksgiving itself–it seems the season is changing. The most rabid of shoppers may want to get to the hunt, but for most of us, having a chance to cozy up in the den is worth any killer deal.

2390E7EB00000578-2852585-Scrum_down_Customers_push_each_other_out_of_the_way_as_the_crowd-72_1417213372623

I can remember when things really did close over the holidays.  Gone were all the distractions of daily living and the streets were hushed. Days seemed long and wild. With all of the usual hustle and bustle on hold, my Mom and Dad had the time to tell stories at the dinner table, to play with us kids, to snore like crazy in from of the football game, to create culinary delights that required more time than weekdays held.

The magic of the season wasn’t in jingling store bells, but in heat crated out of love alone that time at home allowed us to create.

Thanks, REI, for bucking the tired trend and giving each of us a chance for the greatest gift of all.

Susan X Jane

Susan Jane thinks a lot about media and race…a lot. She teaches Communications at Wheelock College, writes and speaks about media…and race... and generally encourages everyone she meets to think about the way media shapes their sense of self and their ideas and beliefs about the world. If you're reading this, she wants you to think about it too. Want to talk about it? Let's go.

One thought on “REI-thinking What Matters

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s