More Ball, Less Boobs: SMNTKS Super Bowl Ad Review

Getting those snacks ready for tomorrow?  Don’t forget your pad and pencil for scoring a full card of million-dollar commercials.  Make sure you are the master of water cooler chat with this smntks primer on the slate of ads.  What’s going to be hot?

Puppies!!

Yup, soft, fuzzy bouncy bundles of joy–everybody loves ’em, even big boy advertiser Budweiser who will feature a sweet, sweet blonde golden retriever for family friendly brand buzz without the typical T and A you might expect from the Super Bowl.  With an increase in customer push back on inappropriate ads, puppies are as safe as blue chip stock.  Budweiser’s already enjoyed lots of pre game buzz with this ad, and with the cute butt in this ad it’s sure to get shared long after the game is done.

Super First Timers

Several advertisers from brand new and old will be making their first appearance at the big game.  Cheerios, covered here, and Heinz make their first appearance despite over century combined in business and newbie tech company Squarespace will join them with a horror-themed spot that will make you rethink browsing.

Drives off the Field

Eating up lots of commercial time, car companies will be wowing us with adventures thrilling and bizarre.  Volkswagen’s angels, Jaguar’s spies, Hyundai’s super dad and the muppets all make a play for car lovers’ cache.

Whole Lotta Love

There are fewer super sexual ads, but that doesn’t mean love is off limits.  Axe, Chobani and Chevy all rev up the love meter.  Don’t expect any kind of rom-com you’re used to.  Dictator’s gone lovestruck, yogurt stains and a bull in the mood for love make these ads more funny or strange than flirty.

Without a fratboy’s-eye-view of the ladies scheduled for tomorrow, smntks is looking forward to some good football.  And the ads–are you likely to surface from the Super Bowl with a shopping list?  Probably not–these big day ads are all about growing our warm fuzzy feelings for featured brands.  Don’t expect the hard sell with tomorrow’s ads, but with all the money and eyeballs, you’ll definitely have some ads worth talking about for your Monday morning quarterbacking.

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