Limited Potential

This Verizon ad has been running widely lately, featuring some fine young black artists. The ad was originally developed as part of a black history month celebration.

Extended interaction online and at live events include a health challenge, several videos, and events; though it looks like it hasn’t updated since it’s limited launch in February, while ads are still in heavy rotation.  The whole campaign is aimed at inspiring young people to reach their potential–great job!–by buying their products. #thisisanadnotacharity

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Author: Susan X Jane

Susan X Jane, Principal of Navigators Consulting, has over 30 years of experience exploring race and representation in both the public and private sectors.  Susan is a transracial adoptee—a Black woman raised in a White family and community—an experience that created an early focus on the way race shapes our concept of ourselves and each other. Susan has worked to address race and racism as a community organizer, nonprofit program developer, professor of communications, and consultant to corporations and impact-focused institutions.  As Principal of Navigators Consulting, she draws on decades of experience to work with organizations in the public and private sectors. To any who seeks to build a better world, she offers her skills as a teacher, coach, and strategic partner to help create diverse and inclusive environments where the humanity of all is respected and protected.

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