This Verizon ad has been running widely lately, featuring some fine young black artists. The ad was originally developed as part of a black history month celebration.
Extended interaction online and at live events include a health challenge, several videos, and events; though it looks like it hasn’t updated since it’s limited launch in February, while ads are still in heavy rotation. The whole campaign is aimed at inspiring young people to reach their potential–great job!–by buying their products. #thisisanadnotacharity
Susan X Jane is a diversity educator, speaker, and trainer and coach. A former professor and media literacy activist, she now consults with organizations looking to make sense of our current cultural shift. She thinks a lot about media and race…a lot...and writes and speaks about media…and race... and encourages everyone she meets to think about the way our identity shapes our experiences, ideas, and beliefs about the world. If you're reading this, she wants you to think about it too. Want to talk about it? Let's go.
View all posts by Susan X Jane