Big Fish and Dog Licks

I’ve noticed a lot of ads for mobile games like Bubble witch, Pet Rescue Saga and Papa Pear.  All three are games produced by King, the company that created the wildly addictive Candy Crush Saga.

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If these games are your fave, you’re probably not the typical gamer.  Kings target audience is women, particularly 20 something and up.  This strategy has made King one of the hottest internet game companies.  While King’s IPO didn’t thrill at a little over $20.00 a share, it’s still holding on as a multimillion dollar publicly traded company.  Not bad money made off of virtual lollipops and donuts.

candy_crush_saga_tipsBut with Candy Crush’s popularity waning, it should be no surprise that Big Fish games is circling like a shark.  Big Fish has an ad with a particularly feminine flair–check it out:

http://www.youtube.com/watch?v=HApTE7IU-qI

Okay, is it me, or does the ad scream “I’m the perfect game for lonely dog/cat ladies doing nothing at home”?  And if you are that dog/cat lady, please know that playing slots on your iPad will not result in a Sex-In The-City life .  You’re going to have to put that cat on a leash and leave the house if you want to meet hot guys.

 

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Author: Susan X Jane

Susan X Jane, Principal of Navigators Consulting, has over 30 years of experience exploring race and representation in both the public and private sectors.  Susan is a transracial adoptee—a Black woman raised in a White family and community—an experience that created an early focus on the way race shapes our concept of ourselves and each other. Susan has worked to address race and racism as a community organizer, nonprofit program developer, professor of communications, and consultant to corporations and impact-focused institutions.  As Principal of Navigators Consulting, she draws on decades of experience to work with organizations in the public and private sectors. To any who seeks to build a better world, she offers her skills as a teacher, coach, and strategic partner to help create diverse and inclusive environments where the humanity of all is respected and protected.

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