Here, Ladies, Don’t Spend It All on Shoes

I came across this super cute ad from Australia’s ANZ Bank where little girls detail a world that seems weighted on their failure.  The depressing facts are spoken in sweetly by girls in some fantasy room, drenched with sunbeams and piled with books.  To top it off, there’s one tough little grasshopper who wants youth know how strong these girls can be.

Nice, right?  The ad is a part of a campaign by ANZ Bank to address the gender wage gap.  In addition to the ad, their announced they will be adding and extra $500 to the annuity funds of each of their 12,700 Australian female employees. That’s 6.3 million dollars  for the ladies: bonus!

Now I love free money as much as the next, and the bank is clearly articulating that they know the wage gap exists-soooo with you! As a woman that earns a wage, I’d rather be paid fairly–every year–than receive a lady-boys to make up for it.  That seems like a booby prize to me.  I wager I’m not the only woman who wants  wage equity, not a handout.

 

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Author: Susan X Jane

Susan X Jane, Principal of Navigators Consulting, has over 30 years of experience exploring race and representation in both the public and private sectors.  Susan is a transracial adoptee—a Black woman raised in a White family and community—an experience that created an early focus on the way race shapes our concept of ourselves and each other. Susan has worked to address race and racism as a community organizer, nonprofit program developer, professor of communications, and consultant to corporations and impact-focused institutions.  As Principal of Navigators Consulting, she draws on decades of experience to work with organizations in the public and private sectors. To any who seeks to build a better world, she offers her skills as a teacher, coach, and strategic partner to help create diverse and inclusive environments where the humanity of all is respected and protected.

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