Loads of Love

Recently this Ariel laundry soap ad, titled #sharetheload , from India crossed my desk (thanks, D!) and brought a little tear to my eye.

The touching story of a father who learns–not too late–the importance of balancing the second shift at home is more than just bubbly suds.  When women entered the workforce, the talk was all about being able to bring home the bacon AND fry it up in a pan AND of course cater to your mates masculinity.  After years of all y’all trying to have it all, it’s time to concede:  work-life balance is a struggle if the partnership follows the plotline of Leave it to Beaver or today’s patch of modern sitcoms with dope dads and super moms.

The Don Draper uber-masculine scotch drinking dad of yesteryear is dead.  Cold distant dads are out.  Today with a wide variety of family structures and work commitments, the old school gender-role  driven division of labor is giving way to more balanced homes.  What’s more, sharing chores with your mate is good for more than clean laundry.  Here sociologist Michael Kimmel talks about the many benefits shared home-work.

So don’t wait till you’re a silver fox to pitch in at home.  Who knows, dinner might not be the only thing you get cooking!

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