Pretty…Smart

Verizon is at it again this week with an interesting ad.

While Girls in elementary school like math and science at rates close to their male counterparts, by the time girls reach collage the gap has widened considerably.    Encouraging girls to focus on outside appearance instead of intellectual pursuits not only affects the girls themselves, but all of us–you, me and your kids, too.

Anyone that watched the wonder that was Cosmos learned that there were lots of women in the sciences that made discoveries critical to our understanding of the world.  Diversity of gender–or race for that matter–isn’t just nice, it ensures that our best and brightest get the support they need build us all a better future.